Every year, organizations come to IMSH and SimOps to showcase their products in front of thousands of simulation professionals and form meaningful relationships. Many are incredibly successful at both. Other, though, leave with a list of badge scans that never convert to anything.
I hear a version of this every year: "I spend most of my time in sessions and only get to the exhibit hall for a few minutes." I understand how it happens. The IMSH education program is exceptional, and sessions compete for time aggressively.
Greetings! Things always seem to get busier in Spring. As a parent of teens, I am experiencing this firsthand with back-to-back school events each week, and the same seems true in the healthcare space.
As we settle into a new calendar year at SSH, I have found myself thinking a lot about momentum. How it builds. How it is sustained. And how it shows up when people are truly aligned around a shared purpose.